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Jan 24, 2008

Jeffrey's enlightening conversation with Elsie Maio, President of Maio and Company and Counselor to top executives in Europe and North America for the past 25 years.

Referred to as the guru of values based branding, Elsie guides multinational policy makers and their operating teams to integrate profit-and social-impact priorities to secure market advantage and improve their presence and purpose in the world.

The SoulBranding methodology for building high performance enterprises of social integrity is the result of 10 years of research by Maio and Company, presaging that global trend.